If you've been in the digital marketing world for any length of time, you know SEO. You've optimized title tags, built backlinks, and fought for first-page rankings on Google. But something has changed. Consumers are no longer just typing keywords into a search bar. They're asking AI assistants — ChatGPT, Claude, Perplexity, Google Gemini — full questions and getting direct answers. Not ten blue links. Not a page of ads. A single, confident recommendation. "What's the best ru